Products & Licenses: a self-service marketplace for product add-ons and licenses
An external-facing shop where partner companies and advisors discover, subscribe to, and manage licenses for Interhyp's product add-ons and extensions. including distributing seats across their own colleagues.
Impact
25+ subscribers
partner companies subscribed within the first two weeks
70+ purchases
licenses purchased within the first two weeks
Challenge
Letting partners buy add-ons directly was already on Interhyp's roadmap by the time this project started. it followed on from Pipeline's launch the year before, and came in as a direct stakeholder request. Unlike Pipeline, this wasn't a redesign of something that already existed. There was no old tool to replace, no existing shopping flow to learn from, and no internal pattern for the hardest part of the problem: modeling how a partner company should be able to adjust the size of its subscription and then divide individual licenses across its own colleagues. On top of the design work, the product owner role sat vacant for part of the project, which meant taking on some of those decisions directly rather than only designing against a brief.
Approach
Discover: Aligning on what the marketplace needed to do.
Discovery started with stakeholder interviews, user interviews, and a workshop to align on what the marketplace needed to do and how subscriptions and licensing should work for partners.
Design & test: Prototyping the license-distribution logic with AI.
Most of the flow went through wireframing and prototyping the usual way. But the license-management part — letting a partner company resize its subscription and hand out individual seats to its own colleagues — was genuinely hard to prototype by hand, so I brought in Figma Make to work through that logic faster. From there, I tested the design in three rounds of moderated sessions, one user at a time, all online. The core idea held up well. nothing needed a rethink, just a handful of smaller refinements along the way.
Launch & irritate: Now moving from test feedback to real feedback
Products & Licenses launched on September 1, 2026. With the concept validated but still fresh in the market, the next step is gathering feedback from real users actually using the marketplace — both qualitative and quantitative — rather than relying on usability-test sessions alone, and iterating from there.
